Since 2019, the Tourist Office of Gruissan has adopted a communication based on the return to the sources, the authenticity of the destination, the reconnection to nature ... values ​​that have taken on their full meaning in the face of the anxiety-provoking news that we have been living for almost two years. Our brochures, our marketing strategy and our editorial line on social networks have been redesigned to make Gruissan even more prominent as a well-being destination. After a year of discussions and work with the Iris Interactive agency, it is the turn of the website to be readjusted to our strategy and to visitors' expectations.

The website of the Gruissan Tourist Office had not undergone such a redesign since 2015 and no longer really corresponded to the current standards of Webdesign and UX (user experience). It was therefore essential to offer a more modern tourist showcase for our territory and to respond to the new tourist consumption practices of Internet users. “In addition, we wanted to improve the natural referencing of the site to increase traffic, attract more visitors and convert them into future holidaymakers,” explains Nelly BOIS, communication manager for Gruissan Tourism. After numerous working sessions to establish the objectives, targets, specifications and budget for this overhaul, the project is launched in January 2021.

4 major axes for this new site:

  • An entirely “mobile first” site, that is to say an interface designed taking into account the challenges linked to mobility as well as to mobile performance.
  • A clean interface with large visuals and pictograms for easy use.
  • A device that adapts as closely as possible to demand and therefore to targets and their situation.
  • A latest generation search engine, efficient and intuitive, especially for finding accommodation. Indeed, the Internet user can submit filters to refine the results of his search.

“Today, 70% of Internet users consult our site on mobile. It was important to simplify the web ecosystem to allow Internet users to navigate more fluidly without disruption in their navigation, for example to rethink the menu with effective segmentation of the offer ”, explains Jean Claude MÉRIC, Director of the resort. From now on, the offer is classified by season, by target customers and in an ultra-simplified mega menu.  

Experience to live

This new website is also a great highlight for Gruissan and responds to the first mission of the Tourist Office, which is to promote the area. For this, visitors looking for inspiration will have access to immersive content. The aim is to offer them a real tool to help them make decisions and make their stay a reality through experiences, suggestions for activities, accommodation, must-see places, etc. “Cross selling, that is to say the sale or the proposal of additional offers, is everywhere on this new site. We really insisted on the suggestion of the offer so that the future holidaymaker can personalize his stay according to his centers of interest ", indicates Nelly BOIS who continues:" Our role as Tourist Office is also of support the socio-professionals of the resort. We are particularly keen to boost the visibility of Gruissan Tourism service providers / partners through a more detailed presentation of their offer and priority display ”.

Large natural spaces

This latest generation website is draped in an attractive web design with a clean, functional and attractive layout highlighting the Gruissan brand with large photos or videos. Indeed, the aesthetics of the site have been carefully considered to immerse the Internet user in the heart of our large and remarkable natural spaces. As we have seen, reconnecting with nature is at the heart of the Tourist Office's communication. The new website puts more emphasis on natural spaces in order to promote the discovery of these exceptional sites which make up the great wealth of Gruissan, wild by nature.

Promoting remarkable natural spaces is one of the primary objectives of this new website.

Personalization at the heart of our discussions

Already installed on the previous site, some tools are becoming essential to support e-tourists. Among the most popular channels, we find the “click-to-chat” set up on the site via ZenDesk instant messaging. An online chat improves the customer experience. It is also a key element in the behavioral targeting strategy for tourist offices.  

Gruissan Tourisme, a player in regional tourism

This new website of the Tourist Office meets the requirements of mobility, simplification, accessibility and speed linked to today's web. Taking into account the needs of Internet users is the leitmotif of Gruissan Tourisme on a daily basis. With such a functional and stylish site, the Office de Gruissan is once again positioning itself as a major player in tourism in the Occitanie region and beyond.

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