Gruissan Tourisme celebrates a new milestone: more than 4000 subscribers on TikTok!
Gruissan Tourisme celebrates a new milestone: more than 4000 subscribers on TikTok!
Gruissan Tourisme is delighted to announce that its TikTok account has passed the impressive 4000 subscriber mark, testifying to the growing commitment and enthusiasm of travel enthusiasts to discover the treasures of Gruissan.
TikTok, the world famous social media platform, has become a true cultural phenomenon, reaching millions of people, especially the younger generations. The Gruissan Tourist Office quickly seized the opportunity to join this dynamic platform to share the activities and natural riches of the seaside destination.
Why TikTok for Tourist Offices?
Tourist Offices have traditionally sought to promote their destinations through more traditional media such as printed brochures and websites. However, the destination marketing landscape has evolved with the advent of social media. TikTok offers a unique platform to create engaging and immediate visual content, allowing Tourist Offices to reach a new and diverse audience. Several TikTok, in particular Gruissan Beach Rugby, have been viewed more than 150 times on the Gruissan Tourisme account!
According to a 2021 Walnut Unlimited study, 77% of European users say they were inspired to go to a destination or buy a travel-related product because of the content they saw on TikTok. Nearly half of them (49%) took action.
Creative commitment:
TikTok makes it possible to share short and captivating videos, giving Tourist Offices the opportunity to creatively show the unique experiences their destination offers. From short videos of stunning landscapes to behind the scenes of local events, every aspect of the destination can be explored in a playful way.
Trend and virality:
TikTok operates on the basis of viral trends and challenges. The Gruissan Tourist Office can capitalize on these trends to increase its visibility and reach, thereby attracting the attention of users around the world.
Connecting with younger generations:
Tomorrow's Travelers are currently on TikTok. Younger generations are actively using this platform to discover new destinations and experiences. Being present on TikTok allows the Gruissan Tourist Office to build an early and lasting relationship with these future travellers.
Authentic sharing:
TikTok emphasizes authenticity. The brief and informal videos allow the Gruissan Tourist Office to present its destination in a more personal and human way, thus promoting a deeper emotional connection with its subscribers.
Nelly BOIS, Communication Manager of Gruissan Tourisme, commented: “We are delighted to see our TikTok account cross the bar of 4000 subscribers. This achievement highlights the importance of innovation and adaptation in the tourism sector. TikTok gives us a unique opportunity to share the magic of Gruissan with the world in a new way”.
Join Gruissan Tourisme on TikTok (@GruissanTourisme) to discover the unique charms of this destination through creative videos, and be ready to be inspired for your next unforgettable adventure!
